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There are benefits to choosing Apple's built-in storage over external storage, of course. Whereas Apple charges customers $750 to get a full terabyte of storage on their new iPad Pro, sites like Amazon and Best Buy list 2 TB external hard drives for as little as $80. That sounds pretty good!īut the historical context of Apple's storage pricing matters little in the end - customers will only care that Apple's built-in storage costs significantly more than what you'd find on the market in terms of external storage. These days, you can spend $150 and get an extra 192 GB of built-in storage. In 2010, $200 gave your iPad only an extra 48 GB of storage. The math even sounds as if it favors Apple.
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